Creative Services Policies
Communication and Publication Project Policy
This policy is applicable to all informational and promotional materials.
A. Review and Approval
Materials in the following categories need to be reviewed and approved by Marketing Director prior to publication:
• all materials going off-campus to our “external audience”
• all materials representing program information to the public and potential students
• any project with significant exposure (e.g. publications distributed to all our students)
• all advertising (print, radio, electronic)
Materials generated through Creative Services will automatically be reviewed and approved. Materials that fall into any of the above listed categories and are not created by CS staff need to be reviewed and approved. Materials should to be submitted as a PDF file to Kathleen Cabral via email for review at least one week ahead of press or production deadline time.
B. Determination of Project Priorities
Materials listed under primary responsibilities take priority over any other projects. Publication deadlines, currently scheduled projects and staff resources will determine the exact scheduling of projects.
C. Style Guide
D. Cost of Projects and Allocation of Marketing Funds for Publications and Advertising
The Marketing Budget is determined during the summer preceding the academic year. Marketing Funds will cover projects that are included in the annual Marketing Plan. Line items in the Marketing Budget include a set amount for color printing, off campus printing, advertising, promotional items and paper. The quantities are generally based on past years’ trends and designated new projects.
If you would like a new project to be considered for inclusion in the Marketing Budget, please contact Kathleen Cabral prior to the academic year in which the project occurs.
You may be asked to provide paper or printing costs if the Marketing Budget does not cover your project. If your project is funded by a grant, please check with the Principal Investigator to see if the grant can help cover costs. Due to the limited amount of funds, we ask that personal projects be handled off campus.