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Course Descriptions Marketing (MKT)


Updated for 2014-2015

MKT 120 Marketing in a Global Economy (3)

Introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefit to both for-profit and non-profit organizations. Student will develop an understanding of the marketing process, analyze marketing opportunities and develop strategies to fulfill the needs of target markets.

Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent.

MKT 130 Principles of Retailing (3)

An introductory view of retailing and its relative position in the marketing chain. Primary emphasis is on the basic functions of a retail store, including finance and control, operations, personnel, merchandising and sales promotion.

Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent or consent of instructor.

Rec Preparation BUS 120 and MKT 120.

MKT 150 Principles of Selling (3)

An introduction to personal selling that can be applied to retail selling, direct personal selling or business to business selling. This course covers the principles of obtaining, retaining and growing a profitable customer base through ethical principles of relationship selling. MKT 150 covers the steps in the selling process, sales presentations, and time and territory management.

Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent, or consent of instructor.

Rec Prep: BUS 120 and MKT 120.

MKT 160 Principles of Advertising (3)

An introductory view of advertising and its marketing role in selling a product. A non- technical, practical approach involving basic media evaluation, media rates and purchasing methods, advertisement creation and production, including layouts and television. A hands-on application related to the business world is emphasized.

Prerequisite: ENG 21 or ENG 22 with a grade of C or better or equivalent.

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